We have a chance to talk to Josh Taub, director of Skylanders at Activision. He talks about the 4 year journey of the Skylanders franchise and we get to ask some pressing question:
– Value for money this year in Skylanders Superchargers?
– Digital owners portal pack?
– Backwards compatibility of Portal?
– Support for Wii game?
“The Wii is an important part of our fan base. Rest assured it’s going to be a great gaming experience. We think there is a very active install base on the Wii and 3DS who deserve great content. On Skylanders they have been our biggest fans over the years. We want to be able to be where our fans are and we think it’s important to develop on that platform as long as we can for them.”
“The category we’ve created is about 4 billion dollars, retail space hasn’t been an issue. Our retailers understand the need for shelf space. We do things with each retail partner in different ways. Toys R Us has been a great partner in terms of the largest toy store but we also have had great relationships with other retailers across the country.”